Cruise Carts was founded by Dustin Adams under the belief that sustainability and quality are key for achieving success in today’s transportation industry. For that reason, Adams selected to augment his shuttle service with a fleet of GEM’s. Cruise Carts operates with the goal of providing “an out of the box, sustainable ride service," and GEM is the perfect solution. GEM’s unique style and numerous accessory options break the mold of the classic golf cart look and distinguish your fleet from the competition.
Cruise Carts operates under the pillars of offering its customers rides that are: free, green, and safe. The business strategy that Cruise Carts implements combined with the sustainability and safety features of GEM ensure that Cruise Carts always operates under those core beliefs.
The Business Impact of Adding GEM to the Fleet
Operating a successful transportation business requires a high level of efficiency and quality in the vehicles being used – something that Cruise Carts struggled with in its early days. Dustin Adams explains that Cruise Carts had previously been "…reinvest[ing] 50% of its profits to service the vehicles that kept breaking down." This was financially unsustainable and Adams quickly noticed that it was a main source of dissatisfaction amongst his employees.
Adams recalls events where his drivers would be stranded on the side of the road with an inoperable vehicle. He added that, “employee retention rate was horrible due to the constant breakdowns." It was clear that Adams needed to make a change – and quickly. Adams soon added three GEM e6 vehicles to his fleet, marking the pivotal change that his business needed.
With the addition of these new GEM vehicles, employees began enjoying the increased reliability and comfort that GEM offered, leading to higher employee retention. In addition to increased employee satisfaction, Adams immediately noticed a difference with the GEM's in his fleet. He strongly believes that, "LSV's outside of GEM can't do what we do, GEM is the only option."
Using GEM to Break the Mold